Senn Sportmanagement - Dominik Senn (former ski racer) founds the sports agency for athlete management and event marketing in Zug. Among others, he manages Roger Federer and Boris Becker.
Senn Sportmanagement initiates the All Star Weekend of the SEHV
Senn Sportmanagement and IMG (Marc Bierer) purchase the TV marketing rights of the SEHV for 5 years.
Founding of 4sports AG in Zug - International management for professional athletes in ice hockey, golf, football, and motorsports. Many international top athletes are managed by 4sports.
Company headquarters relocated to Baar
Renaming of 4sports AG to 4sports & Entertainment AG
Headquarters relocated back to Zug, into the Gygli area - 4sports focuses on the golf and ice hockey sectors.
Organization of the Porsche Golf Trophy as part of the European PGA Tour
Daniel Giger founds 4sports Hockey AG and gradually takes over the management of ice hockey players.
Michel Frey and Gabriela Aebi join the company as new owners and board members. Activities are expanded again to include motorsports and, for the first time, the equestrian sector.
The COVID pandemic largely brings sports and event activities to a halt. 4sports goes through a difficult period.
4sports decides to diversify into the real estate sector and acquires its first commercial properties. Motorsport and equestrian management show initial success.
Dominik Senn relocates his main activities to the USA to develop the Panther Golf Resort. He takes over the management of golf players and leaves the company. We sincerely thank Dominik Senn for his 25 years of loyalty and the unparalleled commitment he has shown to 4sports.
Renaming of 4sports & Entertainment AG to 4s4 AG